As part of the overall solutions in web design, clients also expects their web development company to build occasional HTML emails for their target audiences. Everyone today is always checking emails on their favorite email client, and young people use social media frequently. So it is important for a good web developer to build HTML emails correctly, since email is still one of the best ways to promote any business.

Of course there are a whole lot of things that contribute to a good email marketing campaign - like permission, relevance, timeliness, solicitation and engaging content. A web developer should keep all this in mind and discuss it out with their clients. However, the biggest challenge for web programmers is to build HTML emails that render perfectly across all popular email clients.

One should try to keep the email simple and clean while building html emails. Here are some points that a web development company should keep in mind:

Using of tables for layouts:
A web developer should use tables as the framework of their email, so that the results are supportive on various email clients

CSS and general font formatting:
Some of the developers try and avoid using CSS while designing HTML emails, but the truth is many CSS properties are well supported by most email clients.

Images in HTML emails:
Images in HTML emails should be used to enhance the design and look and feel only, but should not be used to have some important content as part of it. In most email clients, images are not visible by default. And they can be seen only if the user selects “show images” as an option on their email client.

Don’t forget to test:
A web developer should always test HTML designs. This is because a ‘standards’ support in email clients hasn’t made much progress in the last few years. There have in fact been continual changes in some email clients. At times professionally designed HTML emails/designs would stop working suddenly. This happens when the email clients make some changes at their end in terms of standard supports or upgrading their email clients.