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The US $6.7 billion Mahindra and Mahindra Group is among the top 10 industrial houses in India, and is among the top three tractor manufacturers in the world. The Group has a leading presence in key sectors of the Indian economy, including the financial services, trade and logistics, automotive components, information technology andinfrastructure development. When Mahindra and Mahindra wanted to build a separate site/ online software targeted to its international operations, they shortlisted Pegasus InfoCorp as their development and technology partners.
Pegasus InfoCorp initially partnered with the Mahindra International Operations team to undertake an SRS (software requirement specifications) development / consultancy project for understanding details of their requirements. Discussions were conducted with the marketing, technical and business owners of the project to understand their individual requirements and expectations from the site. The detailed site specification was built and approved internally by the client based on these discussions.
The Mahindra International Operations site contains sections running through the entire global network and product range of this vertical. Also included are a heritage section running through Mahindra's history, and a multimedia section including several online videos playing on the site. The site displays Mahindra's global network across 15 countries, and is translated in 3 languages. The entire site is driven by a content management system to manage every section of the site, and has a basic search engine optimization process conducted on it.
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